International Agency of the Year.

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    • Abstract:
      It made up for lost revenue with six new accounts, including Pepperidge Farm's classic snack brand Goldfish, menswear brand Harry Rosen and an NHL franchise. RC, an underdog soda brand known primarily for its value, attracted the spotlight when the agency debuted a new campaign targeted straight at Gen Z, themed around the idea of "whatever." Gold: Gigil "Never say die" was the motto of the ragtag crew of kids in the classic 1985 film "The Goonies.". [Extracted from the article]