Creative shops struggle to fix their outdated business model: Pandemic exacerbated weaknesses that can't be helped by cost cutting.

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    • Abstract:
      The ad industry is finally beginning to dig out from 2020's implosion, but pandemic recovery is a stutter-start affair. Briefs change less for a social media agency with a headcount of 20, or a multicultural agency known for working with Latinx influencers, for example, because they still attract the same type of clients looking for the solutions they provide. [Extracted from the article]