Here's which 'buy now, pay later' brands are winning on social: BrandTotal analyzed the campaigns of Klarna, Affirm and Afterpay.

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    • Abstract:
      BrandTotal, a social analytics platform, researched the paid social campaigns on Facebook, Instagram, YouTube, Twitter and LinkedIn of Australian brand Afterpay, Swedish brand Klarna and San Francisco-based Affirm. Now, one report is looking at how recent social media marketing efforts from such brands measure up. Here's which "buy now, pay later" brands are winning on social: BrandTotal analyzed the campaigns of Klarna, Affirm and Afterpay. [Extracted from the article]