Advertising to the U.S. Latinx community: What's working and what still needs work: Ad Age spoke to eight multicultural agencies to see how the Hispanic advertising landscape has changed over the years.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Abstract:
      Executives from eight multicultural agencies Ad Age spoke with said that putting the Latino population under a general "Hispanic" label is a mistake when trying to reach the audience. Latinos accounted for more than half of the United States' population growth and the demographic now makes up nearly 19% of the country's total population, according to data from the U.S'. [Extracted from the article]