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Advertising to the U.S. Latinx community: What's working and what still needs work: Ad Age spoke to eight multicultural agencies to see how the Hispanic advertising landscape has changed over the years.
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- Author(s): Bonilla, Brian (AUTHOR)
- Source:
Ad Age. 10/4/2021, Vol. 92 Issue 14, p24-24. 1p.
- Subject Terms:
- Additional Information
- Abstract:
Executives from eight multicultural agencies Ad Age spoke with said that putting the Latino population under a general "Hispanic" label is a mistake when trying to reach the audience. Latinos accounted for more than half of the United States' population growth and the demographic now makes up nearly 19% of the country's total population, according to data from the U.S'. [Extracted from the article]
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