P&G's big squeeze: Marketer gets more with less spending.

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    • Subject Terms:
      PROCTER & Gamble Co. 001316827 PG
    • Abstract:
      P&G appears to have long ago met commitments Chairman-CEO David Taylor made in 2018 to accelerate marketing cost savings. Belt-tightening might be accelerated by the pandemic, but Procter & Gamble Co. provides ample proof the trend goes well beyond that. [Extracted from the article]