Hard Rock rolls dice on Droga5 for its new sportsbook: The first work, expected to launch in Florida later this year, is geared toward millennials and Gen Z over age 21.

The campaign will incorporate digital, social and out-of-home components and is "squarely targeted at the millennial and the 21+ Gen Z customer who certainly view sports and sports betting differently than older generations have", said John Koller, chief marketing officer, Hard Rock Digital. Hard Rock Digital, the interactive gaming and sports betting entity for the Hard Rock brand and Seminole Gaming, has named Droga5 creative agency of record for its new Hard Rock Sportsbook app. [Extracted from the article]