Facebook expands brand safety controls in News Feed and Instagram: Promises third-party verification for 'topic exclusions,' which advertisers have been testing for months.

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  • Additional Information
    • Subject Terms:
      META Platforms Inc.
    • Abstract:
      Facebook had already offered "topic exclusion" in other ad settings such as within in-stream video ads. Facebook has revealed new details about how its brand safety program is working, and where it's heading. Facebook expands brand safety controls in News Feed and Instagram: Promises third-party verification for "topic exclusions", which advertisers have been testing for months. [Extracted from the article]