How Amazon's annual ad spending rocketed from $30,000 to $16.9 billion: Since it opened its online store in 1995, Amazon has pumped $75 billion into ads and promotion.

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    • Subject Terms:
      AMAZON.COM Inc. 884745530 AMZN
    • Abstract:
      Amazon in 2021 poured $16.9 billion into worldwide advertising and promotion, a 55% spending increase that will solidify the retailer's rank as the No. 1 U.S. advertiser and virtually ensure it will take the top spot in Ad Age's global advertisers ranking. Amazon is a virtual lock to take back the top spot in the World's Largest Advertisers ranking, based on 2021 spending, that Ad Age will release in December. [Extracted from the article]