Merrell's women-led campaign aims to make outdoors more inclusive: The footwear company's 'More Less' campaign encourages women to put down their self-care products and gear up for a hike instead.

"The self-care industry has made billions of dollars by telling women they don't measure up, and that the only way to fix that deficit is by buying certain products", Janice Tennant, Merrell's chief marketing officer, said in a press release. Merrell's women-led campaign aims to make outdoors more inclusive: The footwear company's "More Less" campaign encourages women to put down their self-care products and gear up for a hike instead As Women's History Month begins, hiking footwear brand Merrell is encouraging women to get outdoors in a new campaign created by a female-led team. [Extracted from the article]