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Metaverse and NFT hype lures marketers back to SXSW: Attendees from advertising, tech and media said they are ready to return to the Austin festival after COVID hiatus.
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- Author(s): Sloane, Garett (AUTHOR)
- Source:
Ad Age. 3/7/2022, Vol. 93 Issue 4, p1-1. 1p.
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- Abstract:
SXSW's first Web3 sponsor signed up this year, Blockchain Creative Labs, a new division of Fox, which will be working with Parton on NFTs and performing in the metaverse. The mood heading into SXSW is certainly different than two years ago, when the Austin-based tech and music festival was in free-fall amid the start of COVID-19 lockdowns. [Extracted from the article]
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