Purpose Led Agency of the Year Assembly: Shop makes purpose a pillar of global media agency.

Assembly is focusing on diversity, equity and inclusion, with 17% growth in Asian employees, 35% growth in Black employees and 24% growth in Hispanic employees in Assembly North America over the past year, and a 62%-to-38% female-to-male employee ratio. In 10 days, it built a multimillion-dollar cross-channel media strategy and targeting approach for the previously little-known brand that over the following 10 weeks increased plasma donations by 87%. [Extracted from the article]