Why safety is key in the emerging metaverse: Virtual reality opens a new dimension to harassment and sexual content that marketers will have to navigate.

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    • Abstract:
      The Sandbox is a decentralized virtual reality world, based on NFT (non-fungible token) property, where brands buy land, and ultimately it will be a self-governing community. Brands are eager to explore the metaverse, but in virtual worlds of infinite possibilities, they must navigate safety threats around every corner. [Extracted from the article]