How brands can prioritize multicultural marketing in virtual worlds: Some Web3 projects are leading with diversity to include everyone in the evolution of the internet.

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      "Design justice" Karen Baker, president of Boston-based marketing agency Boathouse, said that her clients have a lot of discussions about how to ensure Web3 is a multicultural space. DeadFellaz is one of the more popular NFT projects on OpenSea, the Web3 marketplace, and the creators intentionally made the avatars with an eye toward cultural sensitivity, according to a co-founder, named Betty. [Extracted from the article]