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Amazon tops list of largest U.S. advertisers: Industry went on spending spree, but caution signs ahead.
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- Author(s): Johnson, Bradley (AUTHOR)
- Source:
Ad Age. 6/27/2022, Vol. 93 Issue 10, p1-1. 1p.
- Subject Terms:
- Additional Information
- Abstract:
The Leading National Advertisers in 2021 booked the second-highest spending increase on record, a stunning turnabout from 2020. Ad spending has continued to rise this year, but marketers face mounting pressure to control costs as they contend with inflation, plunging consumer confidence and talk of a looming recession. [Extracted from the article]
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