BENCHMARKING -- «Learning from the best».

BENCHMARKING--«Učenje od najboljih».

Fast, complex and unexpected changes which have great influence on business success, are the main characteristics of the time we live in. The increase of business competition and developing of market economy, initiate a necessity of continuing perceiving of business position. If an entreprise wants to be able to react on changes and chalenges, in fact, to ensure constant success and protect itself from negative surprises, it is necessary for it to use different methods, concepts and techics, which all makes full effectivness and effectual business. Wrong business decisions can affect not just financial problems, but also future long-term development and progress consequences. Progress and development of modern business could be accomplished only if business decisions are harmonized with business surrounding demands, especially with competitors,who have obvious changes. Nowdays, situation which is characterized with strong competition and multiply changes in surrounding, is made up by companies who work in problems and business stagnation. Companies which are learned to adapt quickly and successfully on new market situations, have business growth for sure. Nobody can allow himself unappropriate surrounding behaving, undevelopment and undiferency with competitors. That's the reason why it's neccessary to find modality which could help in realizing sustainble competition advance. One of the modalities, both opening new sights and the development of competency of foreign and domestic entreprise, is benchmarking as a techics for increasing success and competency of companies in modern business atmosphere. Business benchmarking gives directions for developing business processes, technical solutions and functions. It also shows necessity for breaking with old business modality, which hasn't been successfull, and orientation to new modified business modalities. In that case, we can define benchmarking as a techincs for increasing competency of entreprise and as a way for developing of marketing and management as main business functions in modern business. Basic intention of this essay is to mark on the place, function and meaning of benchmarking in process of effectivness and effectively managing in entreprise. [ABSTRACT FROM AUTHOR]