Screen TEST. (cover story)

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  • Additional Information
    • Subject Terms:
      SOUTH Hadley (Mass.); MASSACHUSETTS
    • Subject Terms:
      ADAM, Bob
    • Abstract:
      The article discusses the strategy used by movie house owner Bob Adam in managing Tower Theaters in South Hadley, Massachusetts. He said that he uses coconut oil and real butter for the popcorn that is being patronized by the movie goers. Managing a small theater made it possible for him to show new and best films and be flexible in terms of showing duration.