Consumers to create Pepsi spot in China.

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  • Additional Information
    • Subject Terms:
      CHINA
    • Subject Terms:
      PEPSICO Inc. 001287762 PEP
    • Abstract:
      The article reports on the Pepsi Creative Challenge contest created by PepsiCo inviting user-generated content to create the next Pepsi commercial in China. PepsiCo is tapping into the popularity of the Internet in China with the contest. The soft drink marketer's latest idea allows consumers to help develop the television spot spot starring Asian superstar Jay Chow. They can submit scripts for a television commercial with up to 200 words.