Screen Test Multiple Challenges for a Multiplex.

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  • Additional Information
    • Subject Terms:
      SPRINGFIELD (Mass.); MASSACHUSETTS
    • Subject Terms:
      ENTERTAINMENT Cinemas (Company)
    • Subject Terms:
      HANNEY, Bill
    • Abstract:
      The article looks at how Bill Hanney, president of Entertainment Cinemas, manage to reopen and successfully run a 16-screen multiplex in Springfield, Massachusetts. Despite the challenges facing the theater industry, he believes that the business can still be successful if properly manage. As ways of seeing a movie had made an impact at theaters across the region, Hanney noted that the industry can still survive noting that going out to movies is part of American culture.