Consumer forecast.

This article details a survey conducted by Advertising Age magazine U.S. consumer attitudes toward advertising. Results include advertising as no longer seen as something that must be endured but instead is becoming an entertainment medium unto itself. And the younger the consumer, the more positively they view all aspects of advertising. Overall, the survey appears to offer good news for brand-conscious marketers. The current consumer culture is increasingly upon brands and brand identities and this will only increase as those now growing up become more economically dominant.