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Friendly persuasion.

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Author(s): Bing, Stanley
Source:
Advertising Age. 1999 Special Issue, Vol. 70, p82-82. 1p. 1 Color Photograph.
Subject Terms:
*ADVERTISERS; *ADVERTISING; *MARKETING; *CONSUMERS; *COMMUNICATION

Additional Information
- Abstract:
  Presents an article which describes the efforts of advertisers to persuade consumers to purchase products.

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