Elizabeth Bellit stretches media-buying dollars.

EURO RSCG DSW Partners (Company) 154267306

This article profiles Elizabeth Bellit, group media director at Euro RSCG DSW Partners in Salt Lake City, Utah, and one of Business Marketing's Best & Brightest Media Strategists for 1999. Business-to-business media, especially for technology clients, is increasingly challenging, she says. She adds that it is not just the proliferation of media choices and that clients are more open to using both traditional trade media and more general consumer media to reach their business targets, but just keeping up with how quickly their clients evolve into new business themselves.