McDonald's consolidates Hispanic marketing efforts.

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      MCDONALD'S Corp. MCD
    • Abstract:
      The article reports on the move of McDonald's Corp. to consolidate its Hispanic marketing efforts in the U.S. In January 2000, the burger company will unveil a new program for Hispanic consumers that wraps different programs into one neat package themed, Points of pride. The project will unfold throughout 200, beginning with a new 30-second spot from Del Rivero Messianu, and a new bilingual Internet site. It will be followed by more television advertising, print campaign and several promotional events, including projects for Hispanic Heritage Month in October.