'MY BLACK IS BEAUTIFUL' (cover story)

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      PROCTER & Gamble Co. 001316827 PG
    • Subject Terms:
      REID, Najoh Tita
    • Abstract:
      The article looks at Najoh Tita Reid, multicultural marketing director for Procter & Gamble Co. (P&G). Reid is behind a new multibrand campaign called "My Black Is Beautiful," aimed at forging a closer relationship between P&G brands and black consumers. P&G hopes to extend the campaign to women of other races, noting that many Hispanic women are also black. INSET: By the numbers.