Cybercritique.

The article analyzes the effectiveness of the online marketing strategy of Barnesandnoble.com. The company is capitalizing on the popularity of celebrity Oprah Winfrey by running banners promoting sales of the latest Oprah books at 50 percent savings. The Web site sent users to a coupon for $10 off a $40 purchase. Customers have incentive to shop for more than the book they were originally going to buy, which they essentially get for free if they buy enough other items. The site should have the buy-now option for the first pre-selected book.