Sample pleasures.

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    • Abstract:
      The article focuses on sales promotion strategies implemented within the alcoholic beverage industry in Great Britain. The local wine shop Oddbins launched a wine tasting campaign, which involved its staff in guiding customers through their choices and challenging them with new possibilities. A project by S&N UK was aimed at interacting with consumers by asking them about particular wine they prefer and offering them a product based on their preferences. Asda have specific alcohol promotions on special events such as Valentine's Day.