50-plus on the move.

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    • Subject Terms:
      UNITED States
    • Abstract:
      The article reports that traveling ranks high on the list of ways U.S. adults aged 50 and older would like to spend their time. Fifty-plus consumers spend more than $30 billion on vacation travel annually, according to a research conducted by Roper Starch Worldwide. Travel companies use different marketing strategies to attract the fifty-plus market.