Heady rewards for loyalty.

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    • Subject Terms:
      UNITED States
    • Abstract:
      The article reports on the loyalty programs and incentives offered by retailers to rich consumers in the U.S. Special services offered to rich customers include a custom-built igloo for a family vacation or photoshoot with celebrity photographer Annie Liebovits. High income consumers are interested in being rewarded by marketers for their patronage in one-of-a-kind ways. INSETS: FAO takes pajama party to new level;Fame, and fortune: Rub elbows with celebs, for a price.