InBev: announces disappointing UK sales and profits.

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  • Additional Information
    • Subject Terms:
      UNITED Kingdom
    • Subject Terms:
      INBEV NV/SA
    • Abstract:
      The article provided an analysis on the declining sales and profits of InBev NV/SA in Great Britain in the second quarter of 2008. The company perceived that it was stimulated by their acquisition of Anheuser-Busch Cos. Inc. (A-B). However, it analyzes that the company and its rivals sales and profit decelerations were caused by consumer trends that are less becoming favorable for beer sales, with preferences moving towards wine and spirits in many countries.