P&G adapts its web fashion show for Hispanic women.

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  • Additional Information
    • Subject Terms:
      PROCTER & Gamble Co. 001316827 PG
    • Abstract:
      The article discusses the marketing aspects of the Spanish-language online branded entertainment show "De Moda," a U.S. Hispanic version of the popular show "The Thread." The author notes that it was important for Proctor & Gamble Co., which owns both web fashion shows, to determine whether it was enough to simply provide a Spanish-language version of "The Thread" or whether to provide some new content tailored to a different audience.