Thomas Cook and TUI launch reassurance campaigns.

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  • Additional Information
    • Subject Terms:
      UNITED Kingdom
    • Subject Terms:
      THOMAS Cook Group PLC ; TUI AG ; XL Leisure Group (Company)
    • Abstract:
      The article reports that Thomas Cook Ltd. and TUI AG, Great Britain's largest holiday operators, have launched national press campaigns in a bid to reassure consumers after a series of tour operators collapsed. The advertisements follow the collapse of XL Leisure Group, the third biggest holiday company, on September 12, 2008. The advertisements highlight the two companies' efforts to help bring stranded holidaymakers home.