Government flexes muscles in clampdown on booze ads.

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      The article reports that the alcohol and retail industry of Great Britain is prepared for a government clampdown that is expected to end "happy hours" and severely restrict sales promotions. The Department of Health's (DoH) "Safe, Sensible, Social" consultation, launched on July 22, 2008 is expected to come down hard on bars, clubs, pubs and retailers. As stated, DoH may push forward a self-regulation code for pubs and retailers, which includes banning large measures, and restricting promotions.