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  • Additional Information
    • Subject Terms:
      S.C. Johnson & Son Inc.
    • Abstract:
      The article discusses the marketing of an Off! brand insect repellent device, a clip-on fan, by the pest control company SC Johnson. Marketing research by the company indicated that women consumers were reluctant to use repellents on their skin, leading to creation of the device. Demand for the product has far surpassed the company's expectations.