Chapter Eighteen: Buy One, Get One Freemason.

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  • Additional Information
    • Subject Terms:
      MARKETING Code, The (Book)
    • Subject Terms:
      BROWN, Stephen
    • Abstract:
      Chapter 18 of the book "The Marketing Code," by Stephen Brown is presented. It presents the fictional account of the conversation between Ian Kane and Simon Magill about the place called Arthur Square. It provides the description of the place. Kane discusses about symbols used in marketing. It provides information on minister John Carey, an imaginary character included in the book to be written by Kane. He highlights the plot which revolves around Carey.