Emerging lower middle class fires up marketers in Brazil.

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    • Abstract:
      The article examines economic conditions in Brazil. The impact on consumption of the country's lower middle class, persons with incomes of between $7200-$26,000 a year, is discussed. This group is the largest segment of consumers in the country and is growing rapidly. Marketing aimed at these so-called Class C consumers is described. INSET: CHALLENGES IN CHINA.