Oh man, life may be tough but marketers still love you.

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  • Additional Information
    • Subject Terms:
      PROCTER & Gamble Co. 001316827 PG; UNILEVER Group (Company)
    • Abstract:
      The article examines marketing aimed at male consumers. A decline in the income gap between men and women created by unemployment in male-dominated industries such as construction and advances in education of women is considered. Attempts by corporations such as Procter & Gamble Co. and Unilever to market personal care products to men and to capitalize on the fact men are doing more household shopping as a group are discussed.