HISPANIC CREATIVE ADVERTISING AWARDS.

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    • Subject Terms:
      PROCTER & Gamble Co. 001316827 PG; LAPIZ Integrated Hispanic Marketing (Company)
    • Abstract:
      The article discusses the publication's Hispanic Creative Advertising Awards, awards for creativity in advertising aimed at Hispanic American consumers. The Best of Show award presented to Procter & Gamble Co. and its advertising agency Lapiz for radio advertising for paper towels is examined. An increased integration of advertising campaigns aimed at Hispanic Americans and general audiences is noted.