WHEN IT COMES TO COMMERCIALS, TARGET, OTHERS KEEP IT GREEN. (cover story)

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  • Additional Information
    • Subject Terms:
      ECOSET Consulting (Company)
    • Abstract:
      The article focuses on environmental aspects of television advertising production. Recycling of waste products generated during the filming of television advertising for companies including Target Corp., Honda and Walgreen's is considered. The role of the consulting firm EcoSet Consulting, which advises corporations and advertising agencies on environmental practices related to advertising, is discussed.