WHY VIEWERS AND MARKETERS ARE LOVING 'MODERN FAMILY'

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    • Subject Terms:
      MODERN Family (TV program)
    • Abstract:
      The article focuses on the television situation comedy program "Modern Family." The program's strong ratings in the 2010-2011 television season are examined, particularly its status as one of the program's most often recorded by television viewers on digital video tape recorders. The use of a single camera in the program's production and direction is considered, as is its depiction of two gay characters.