News Corp.'s Hulu hope - to add more commercials. (cover story)

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  • Additional Information
    • Subject Terms:
      HULU LLC ; NEWS Corp. (1979-2013)
    • Abstract:
      The article focuses on the Internet television Web site company Hulu. It is reported that News Corp., owner of Fox Broadcasting is demanding that Hulu allow the broadcasting of more television commercials in the Fox television programs it presents as a condition of the next contract between the two firms. It is noted Hulu has marketed the concept it offers less advertising than does traditional television broadcasting.