OLSON leads myriad marketing efforts to boost Random House.

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  • Additional Information
    • Subject Terms:
      RANDOM House Inc. 001504455
    • Subject Terms:
      OLSON, Peter
    • Abstract:
      The article discusses how Peter Olson, chairman-CEO of Random House, is guiding the book publishing company to success. While the book industry had difficulties in 2001, Random House saw a record number of its titles included in "The New York Times" best-seller lists during that year. Olson explains that only publishers within each division, rather than himself, determined how the marketing budget of $100 million was spent.