Mills & Boon launches book brand for the 'Bridget Jones' generation.

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  • Source:
    Marketing Week. 4/11/2002, Vol. 25 Issue 15, p7. 2/5p. 1 Color Photograph.
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    • Abstract:
      Focuses on the launching of Red Dress Ink, a book brand of romantic fiction publisher Harlequin Mills & Boon for young women in Great Britain. List of television shows influencing the book brand; Release of the book 'Milkrun,' by Sarah Mlynowski; Details of the book brand for men.