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Mills & Boon launches book brand for the 'Bridget Jones' generation.
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- Abstract:
Focuses on the launching of Red Dress Ink, a book brand of romantic fiction publisher Harlequin Mills & Boon for young women in Great Britain. List of television shows influencing the book brand; Release of the book 'Milkrun,' by Sarah Mlynowski; Details of the book brand for men.
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