Mills & Boon launches book brand for the 'Bridget Jones' generation.

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  • Source:
    Marketing Week. 4/11/2002, Vol. 25 Issue 15, p7. 2/5p. 1 Color Photograph.
  • Document Type:
    Article
  • Subject Terms:
  • Additional Information
    • Subject Terms:
    • Subject Terms:
    • NAICS/Industry Codes:
      424920 Book, Periodical, and Newspaper Merchant Wholesalers
      414420 Book, periodical and newspaper merchant wholesalers
      451211 Book Stores
      451310 Book stores and news dealers
    • Abstract:
      Focuses on the launching of Red Dress Ink, a book brand of romantic fiction publisher Harlequin Mills & Boon for young women in Great Britain. List of television shows influencing the book brand; Release of the book 'Milkrun,' by Sarah Mlynowski; Details of the book brand for men.
    • ISSN:
      0141-9285
    • Accession Number:
      6551420
  • Citations
    • ABNT:
      Mills & Boon launches book brand for the “Bridget Jones” generation. Marketing Week, [s. l.], v. 25, n. 15, p. 7, 2002. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=6551420. Acesso em: 19 fev. 2020.
    • AMA:
      Mills & Boon launches book brand for the “Bridget Jones” generation. Marketing Week. 2002;25(15):7. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=6551420. Accessed February 19, 2020.
    • APA:
      Mills & Boon launches book brand for the “Bridget Jones” generation. (2002). Marketing Week, 25(15), 7.
    • Chicago/Turabian: Author-Date:
      “Mills & Boon Launches Book Brand for the ‘Bridget Jones’ Generation.” 2002. Marketing Week 25 (15): 7. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=6551420.
    • Harvard:
      ‘Mills & Boon launches book brand for the “Bridget Jones” generation’ (2002) Marketing Week, 25(15), p. 7. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=6551420 (Accessed: 19 February 2020).
    • Harvard: Australian:
      ‘Mills & Boon launches book brand for the “Bridget Jones” generation’ 2002, Marketing Week, vol. 25, no. 15, p. 7, viewed 19 February 2020, .
    • MLA:
      “Mills & Boon Launches Book Brand for the ‘Bridget Jones’ Generation.” Marketing Week, vol. 25, no. 15, Apr. 2002, p. 7. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=6551420.
    • Chicago/Turabian: Humanities:
      “Mills & Boon Launches Book Brand for the ‘Bridget Jones’ Generation.” Marketing Week 25, no. 15 (April 11, 2002): 7. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=6551420.
    • Vancouver/ICMJE:
      Mills & Boon launches book brand for the “Bridget Jones” generation. Marketing Week [Internet]. 2002 Apr 11 [cited 2020 Feb 19];25(15):7. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=6551420