NBC plans Olympic-size test of digital limits.

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    • Subject Terms:
      NBC Sports (Company) ; NBC Universal Inc.
    • Abstract:
      The article examines the plans of television broadcasting firm NBC Sports, a division of NBC Universal, for Webcasting of the 2012 Olympic Games in London, England. The decision of NBC Sports executive Mark Lazarus to make live Webcasts of all Olympic competitions is examined. It is noted this decision reverses a policy of NBC Sports in past Olympics not to show popular events online so as to maximize audiences for tape-delayed prime time broadcasts on the NBC Television Network.