"At the end of the day let's not pretend we are something we are not".

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  • Additional Information
    • Subject Terms:
      MCDONALD'S Corp. MCD
    • Subject Terms:
      HINDLE, Nick
    • Abstract:
      An interview with Nick Hindle, an executive with restaurant company McDonald's, is presented. Asked about the company's association with the Olympic Games, he mentions that there will be McDonald's restaurants sited in and near the Olympic Park and the opportunity to work there is a perk for employees. He discusses the company's role in training hospitality volunteers for the Games. The effect of social media on the company's ability to maintain its brand reputation is also discussed.