So, I'm Launching a PR Campaign.

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    • Abstract:
      The article offers the author's insight on the importance of understanding the rate of return (ROI) of public relations (PR) in improving sales. He states that the information that consumers obtain from PR fill the gap between their interest the decision to purchase a product. He says that PR is where a sales begin and is aimed at educating consumers about the products and services being sold. He adds that the ROI of PR is valuable compared to advertising.