YES, IT PAYS TO BE KIND.

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  • Additional Information
    • Subject Terms:
      KIND Healthy Snacks (Company)
    • Subject Terms:
      LUBETZKY, Daniel
    • Abstract:
      The article focuses on Daniel Lubetzky, founder of the snack foods industry firm Kind Healthy Snacks. Lubetzky states that the firm's growth has not been due to social marketing, but rather to its focus on marketing its products. The social marketing done by the company, which seeks to promote random acts of kindness among its customers, is discussed.