OAKLEY BREAKS OUT OF BOYS-CLUB MENTALITY, LOOKS TO ATTRACT WOMEN.

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  • Additional Information
    • Subject Terms:
      OAKLEY Inc. OO
    • Abstract:
      The article considers the eyewear and sport clothes industry company Oakley. Efforts by the company to design and market products for women consumers are examined, including changes in product design, introducing more women as executives in new product development and creation of advertising campaigns aimed at women.