Insurers use social media in underwriting, claims, subrogation.

FITZGERALD, Mike; CARNAHAN, Karlyn

The article reports that insurers are using social media networks to improve various operational processes such as underwriting, claims and subrogation. Novarica principal Karlyn Carnahan affirms that extensive use of social media in claims, especially in fraud. Celent LLC senior analyst Mike Fitzgerald notes interesting uses for social data of underwriters at commercial lines insurers. He adds that the immediacy of social data enables insurers to shift underwriting into a dynamic process.