"Short-burst video is worth an eyeball but don't lose sight of the ROI".

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  • Additional Information
    • Abstract:
      An introduction is presented in which the author discusses short-burst marketing through photo and video-sharing platforms such as Instagram and Snapchat, social media, and articles contained within the issue on marketing strategies and quick response competitions.
    • Full Text Word Count:
      437
    • ISSN:
      0141-9285
    • Accession Number:
      89697200
  • Citations
    • ABNT:
      JOHNSON, B. “Short-burst video is worth an eyeball but don’t lose sight of the ROI”. Marketing Week, [s. l.], p. 3, 2013. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=89697200. Acesso em: 4 jun. 2020.
    • AMA:
      Johnson B. “Short-burst video is worth an eyeball but don’t lose sight of the ROI.” Marketing Week. August 2013:3. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=89697200. Accessed June 4, 2020.
    • APA:
      Johnson, B. (2013). “Short-burst video is worth an eyeball but don’t lose sight of the ROI.” Marketing Week, 3.
    • Chicago/Turabian: Author-Date:
      Johnson, Branwell. 2013. “‘Short-Burst Video Is Worth an Eyeball but Don’t Lose Sight of the ROI.’” Marketing Week, August, 3. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=89697200.
    • Harvard:
      Johnson, B. (2013) ‘“Short-burst video is worth an eyeball but don’t lose sight of the ROI”’, Marketing Week, p. 3. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=89697200 (Accessed: 4 June 2020).
    • Harvard: Australian:
      Johnson, B 2013, ‘“Short-burst video is worth an eyeball but don’t lose sight of the ROI”’, Marketing Week, p. 3, viewed 4 June 2020, .
    • MLA:
      Johnson, Branwell. “‘Short-Burst Video Is Worth an Eyeball but Don’t Lose Sight of the ROI.’” Marketing Week, Aug. 2013, p. 3. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=89697200.
    • Chicago/Turabian: Humanities:
      Johnson, Branwell. “‘Short-Burst Video Is Worth an Eyeball but Don’t Lose Sight of the ROI.’” Marketing Week, August 2013, 3. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=89697200.
    • Vancouver/ICMJE:
      Johnson B. “Short-burst video is worth an eyeball but don’t lose sight of the ROI.” Marketing Week [Internet]. 2013 Aug [cited 2020 Jun 4];3. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=89697200