"Sainbury's shows time and again that it can out-think competitors".

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Subject Terms:
    • Subject Terms:
    • Abstract:
      The article focuses on the success of supermarket chain Sainsbury's, which won the 2013 Engage Award for Brand of the Year. The retailer's marketing strategy has enabled it to out-think its competitors and optimise opportunities. Marketing Director Sarah Warby relates the importance of putting the customer first and developing campaigns devised to be helpful to consumers. Brand Communications Head Mark Given also mentions the need for a consistent view of what the future looks like.
    • Full Text Word Count:
      440
    • ISSN:
      0141-9285
    • Accession Number:
      90153479
  • Citations
    • ABNT:
      JOHNSON, B. “Sainbury’s shows time and again that it can out-think competitors”. Marketing Week, [s. l.], p. 3, 2013. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=90153479. Acesso em: 4 jun. 2020.
    • AMA:
      Johnson B. “Sainbury’s shows time and again that it can out-think competitors.” Marketing Week. August 2013:3. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=90153479. Accessed June 4, 2020.
    • APA:
      Johnson, B. (2013). “Sainbury’s shows time and again that it can out-think competitors.” Marketing Week, 3.
    • Chicago/Turabian: Author-Date:
      Johnson, Branwell. 2013. “‘Sainbury’s Shows Time and Again That It Can out-Think Competitors.’” Marketing Week, August, 3. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=90153479.
    • Harvard:
      Johnson, B. (2013) ‘“Sainbury’s shows time and again that it can out-think competitors”’, Marketing Week, p. 3. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=90153479 (Accessed: 4 June 2020).
    • Harvard: Australian:
      Johnson, B 2013, ‘“Sainbury’s shows time and again that it can out-think competitors”’, Marketing Week, p. 3, viewed 4 June 2020, .
    • MLA:
      Johnson, Branwell. “‘Sainbury’s Shows Time and Again That It Can out-Think Competitors.’” Marketing Week, Aug. 2013, p. 3. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=90153479.
    • Chicago/Turabian: Humanities:
      Johnson, Branwell. “‘Sainbury’s Shows Time and Again That It Can out-Think Competitors.’” Marketing Week, August 29, 2013, 3. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=90153479.
    • Vancouver/ICMJE:
      Johnson B. “Sainbury’s shows time and again that it can out-think competitors.” Marketing Week [Internet]. 2013 Aug 29 [cited 2020 Jun 4];3. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=90153479